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Including relevant hashtags can help people find your content after a search, or after clicking on a hashtag from another relevant post. That means using hashtags thoughtfully can be a good way to get followers on Instagram for free.
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But hashtags do appear in Instagram search. We just said that the text of your Instagram posts isn’t searchable.
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Keyword stuffing is never a good idea, but it can be useful to include your most relevant keyword in the name field to improve discoverability based on search.įor example, travel writer Claudia Laroye ( includes the keyphrase “travel writer” in her Instagram name, upping the chance she’ll be discovered by those looking for travel content in general and travel writers in particular. Your name can be anything you like, up to 30 characters. Use your brand name or a variation of your name that people are likely to use when searching for your brand. It’s a good idea to make it consistent with the handle you use on other social networks, since this also makes it easier for people to find you. In fact, only two fields on Instagram contribute to search results: name and username. Not a lot of the text on Instagram is searchable. Use keywords to appear in searchesīefore people can follow you on Instagram, they have to find you. You can always use Instagram Stories to share content that doesn’t quite fit with the look and feel of your main feed.Įven if your products don’t all look the same, you can use consistent styling to give your grid a consistent look and feel, like does: Think of your Instagram grid as one cohesive unit. Your posts should be easily recognizable at a glance. No matter what you want to achieve, it’s important to maintain a consistent brand personality and look.
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If you want to position your brand in an aspirational way, you could try showcasing the lifestyle or achievements of your customers. Or share an employee’s perspective to humanize your brand. Maybe you want to satisfy curiosity by showing off how your product is made. Create a consistent brand story and aesthetic It will also keep you focused on the needs of your target audience so you can consistently deliver the type of content that makes them want to keep following you for the long term. What are their pain points and challenges?Īnswering these questions will help you craft the right kind of Instagram content to reach the people on Instagram who are most likely to give you a follow.Define your target audienceĪsk yourself some questions about who you are trying to reach: It will help you tell a compelling brand story that appeals to new profile visitors and helps build (and keep) a loyal following. Staying focused on these business-oriented goals will help keep your Instagram account consistent. What do you really hope to accomplish? Maybe you want to: Think about the reasons why you want more Instagram followers. Gaining followers needs to be part of a larger plan that connects to your business strategy and social marketing objectives. But followers alone won’t give you a successful Instagram account. Getting more Instagram followers is a great goal to start with. To use any social network effectively, you need a clear plan. Have a thoughtful Instagram marketing strategy
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